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STORIES

STUDIO STORIES - JUNE

STUDIO STORIES - JUNE

  For the June edition of Studio Stories, we had a great chat and analog photo session with Sophia. You may have already seen her face around our website and social networks, as we met the German model at a photoshoot in our studio. The 20-year-old explains that she tries to demonstrate her aesthetics through the way she dresses, “I like to stick with black, brown and beige tones” she says while combines the Eileen set - bracelet and choker - with an entirely black outfit. The young model shares that she has always liked wearing leather garments due to...

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BELONGING - TEAM YVY

BELONGING - TEAM YVY

  In this chapter of the book FEELINGS, YVY founder and creative director Yvonne Reichmuth invited her collaborators to express their thoughts on what it is like to be part of Team YVY. Manifested in its durable high-quality materials and alluring sensual design, YVY's strength and authenticity encourage contemporary citizens to boldly claim their own individualities and redefine conventions in a fast-paced and constantly changing global context. It draws the like-minded together, some of which became its proud team members, whom this chapter is dedicated to.     Leather fashion in the 20th century was closely associated with rock and...

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STUDIO STORIES - MAY

STUDIO STORIES - MAY

  Studio Stories brings together people who are part of YVY’s atmosphere universe: customers, friends, collaborators, there is room for everyone. For this spring edition we asked Amber to be part of Studio Stories. The first reason we chose her is that she is one of the people who produces the pieces that you see, touch and wear when you come to our atelier. And the other reason is that between her bubbly personality, her love of leather and extreme sports, Amber has a lot to say. The 21-years-old tailor begins the interview by talking about her passions – riding...

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TORN – CRIMER

TORN – CRIMER

  YVY's founder and creative director Yvonne Reichmuth collaborated with the Swiss pop singer Crimer for the chapter «TORN» of the latest book FEELINGS. Feeling torn is a strong visceral reaction to the forceful differences between "is" and "ought (not)". It precedes decisions of change, and traps us in a liminal state of uncertainty and discomfort. In this chapter the artist from St. Gallen is photographed by the upcoming photographer Binta Kopp, and together with Team YVY, an androgynous persona was created. Rendered in extravagant over-exposure that dedramatizes conflicts, the sum of Crimer's divergent appearances playfully dismantles cliches conceptions of some...

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STUDIO STORIES - APRIL

STUDIO STORIES - APRIL

  This month for Studio Stories we portray a regular guest of our atelier. This time we invited Helene, 44, to stay a little longer and be part of our April photo shoot. The French stylist discovered YVY when she befriended Yvonne Reichmuth many years ago and wears the pieces with a typically French non-chalance.   When Helene arrived at our studio, we immediately noticed that most of her clothes are designer pieces from the last few decades. For example, these wide trousers by Vivienne Westwood and the white top by Dries Van Noten, which she combines with our red...

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INTIMACY – PAULA DALLA CORTE & ZION WALDER

INTIMACY – PAULA DALLA CORTE & ZION WALDER

  The «INTIMACY» chapter from our latest book FEELINGS is an intimate portrait of a pair of young lovers. Paula Dalla Corte is a promising young singer and her boyfriend Zion Walder models for global luxury brands. The couple partnered with YVY's creative director and founder, Yvonne Reichmuth, for a session of analog photography captured by Marvin Hugentobler on 16mm. Love has a funny way of shaping our perceptions of time and space, it redefines our ideas of infinity and affinity. When asked how long they have been together in an interview, 20-year-old Zion said, "it feels like forever."    ...

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