Free shipping on all orders over 200 CHF for Switzerland and over 500 CHF for International

STORIES

Longines X YVY - Paris Launch

Longines X YVY - Paris Launch

  On the eve of the Longines Global Champions Tour equestrian event, Paris and at the foot of the Eiffel Tower, we invited an exclusive group of guests to be the first to discover the new Longines X YVY range. This unique event was graced by the presence of Kate Winslet, Longines Ambassador of Elegance. On the arrival at the event, guests were invited to emerge into the Longines X YVY universe through a photo gallery that documented the entire creation process and were welcomed to the cocktail aperitif by the singer-songwriter Vanille.   On an evening where elegance was the...

Read more
Longines X YVY

Longines X YVY

  A year and a half ago, YVY was embarking on one of the most exciting projects since the birth of the brand – and now, we are excited to finally unveil our exciting collaboration with iconic Swiss watch brand Longines. Both YVY and Longines have shared roots in the equestrian world, and these joint affinities have now led to a natural partnership of Swiss high-quality craftsmanship. Both brands have been creating timeless pieces over the years by producing sophisticated designs while preserving traditional crafts. YVY’s leather design expertise combined with Longines’ watchmaking experience results in a homage to elegance,...

Read more
STUDIO STORIES - JUNE

STUDIO STORIES - JUNE

  For the June edition of Studio Stories, we had a great chat and analog photo session with Sophia. You may have already seen her face around our website and social networks, as we met the German model at a photoshoot in our studio. The 20-year-old explains that she tries to demonstrate her aesthetics through the way she dresses, “I like to stick with black, brown and beige tones” she says while combines the Eileen set - bracelet and choker - with an entirely black outfit. The young model shares that she has always liked wearing leather garments due to...

Read more
BELONGING - TEAM YVY

BELONGING - TEAM YVY

  In this chapter of the book FEELINGS, YVY founder and creative director Yvonne Reichmuth invited her collaborators to express their thoughts on what it is like to be part of Team YVY. Manifested in its durable high-quality materials and alluring sensual design, YVY's strength and authenticity encourage contemporary citizens to boldly claim their own individualities and redefine conventions in a fast-paced and constantly changing global context. It draws the like-minded together, some of which became its proud team members, whom this chapter is dedicated to.     Leather fashion in the 20th century was closely associated with rock and...

Read more
STUDIO STORIES - MAY

STUDIO STORIES - MAY

  Studio Stories brings together people who are part of YVY’s atmosphere universe: customers, friends, collaborators, there is room for everyone. For this spring edition we asked Amber to be part of Studio Stories. The first reason we chose her is that she is one of the people who produces the pieces that you see, touch and wear when you come to our atelier. And the other reason is that between her bubbly personality, her love of leather and extreme sports, Amber has a lot to say. The 21-years-old tailor begins the interview by talking about her passions – riding...

Read more
TORN – CRIMER

TORN – CRIMER

  YVY's founder and creative director Yvonne Reichmuth collaborated with the Swiss pop singer Crimer for the chapter «TORN» of the latest book FEELINGS. Feeling torn is a strong visceral reaction to the forceful differences between "is" and "ought (not)". It precedes decisions of change, and traps us in a liminal state of uncertainty and discomfort. In this chapter the artist from St. Gallen is photographed by the upcoming photographer Binta Kopp, and together with Team YVY, an androgynous persona was created. Rendered in extravagant over-exposure that dedramatizes conflicts, the sum of Crimer's divergent appearances playfully dismantles cliches conceptions of some...

Read more
×