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STORIES

Longines X YVY - The Campaign

Longines X YVY - The Campaign

  Longines and YVY searched around the world for the place that best portrayed their partnership. After an extensive research, next to the studio in Paris, we selected the Bardenas Reales desert in Spain to film the campaign presented worldwide. The soils are made up of clay, chalk and sandstone, a reference to the three colours of the Longines X YVY timepieces. Challenging the concept of time the three watches represent different parts of the day - the beginning of daylight with Soft Haze, the late afternoon with Deep Sun, and the dark night with Enigmatic Moon. Both YVY and...

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STUDIO STORIES - JULY

STUDIO STORIES - JULY

  Studio Stories brings together people who are part of YVY’s universe: customers, friends, collaborators, there is room for everyone. For July, we open the door of our atelier for you to meet Jonathan, a talented craftsman that was part of Team YVY for the last one year and a half. The 20-year-old tells us that his hobby is creating and tailoring clothes from scratch for his own wardrobe, “having the skills to draft my own patterns and then sew garments, is something that I really cherish”. He adds that what connects him with YVY is the artisanal process that...

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Longines X YVY - The Launch in Paris

Longines X YVY - The Launch in Paris

  On the eve of the Longines Global Champions Tour equestrian event, Paris and at the foot of the Eiffel Tower, we invited an exclusive group of guests to be the first to discover the new Longines X YVY range. This unique event was graced by the presence of Kate Winslet, Longines Ambassador of Elegance. On the arrival at the event, guests were invited to emerge into the Longines X YVY universe through a photo gallery that documented the entire creation process and were welcomed to the cocktail aperitif by the singer-songwriter Vanille.   On an evening where elegance was the...

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Longines X YVY - The Story of Swiss Craftsmanship

Longines X YVY - The Story of Swiss Craftsmanship

  A year and a half ago, YVY was embarking on one of the most exciting projects since the birth of the brand – and now, we are excited to finally unveil our exciting collaboration with iconic Swiss watch brand Longines. Both YVY and Longines have shared roots in the equestrian world, and these joint affinities have now led to a natural partnership of Swiss high-quality craftsmanship. Both brands have been creating timeless pieces over the years by producing sophisticated designs while preserving traditional crafts. YVY’s leather design expertise combined with Longines’ watchmaking experience results in a homage to elegance,...

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STUDIO STORIES - JUNE

STUDIO STORIES - JUNE

  For the June edition of Studio Stories, we had a great chat and analog photo session with Sophia. You may have already seen her face around our website and social networks, as we met the German model at a photoshoot in our studio. The 20-year-old explains that she tries to demonstrate her aesthetics through the way she dresses, “I like to stick with black, brown and beige tones” she says while combines the Eileen set - bracelet and choker - with an entirely black outfit. The young model shares that she has always liked wearing leather garments due to...

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BELONGING - TEAM YVY

BELONGING - TEAM YVY

  In this chapter of the book FEELINGS, YVY founder and creative director Yvonne Reichmuth invited her collaborators to express their thoughts on what it is like to be part of Team YVY. Manifested in its durable high-quality materials and alluring sensual design, YVY's strength and authenticity encourage contemporary citizens to boldly claim their own individualities and redefine conventions in a fast-paced and constantly changing global context. It draws the like-minded together, some of which became its proud team members, whom this chapter is dedicated to.     Leather fashion in the 20th century was closely associated with rock and...

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