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STORIES

TORN – CRIMER

TORN – CRIMER

  YVY's founder and creative director Yvonne Reichmuth collaborated with the Swiss pop singer Crimer for the chapter «TORN» of the latest book FEELINGS. Feeling torn is a strong visceral reaction to the forceful differences between "is" and "ought (not)". It precedes decisions of change, and traps us in a liminal state of uncertainty and discomfort. In this chapter the artist from St. Gallen is photographed by the upcoming photographer Binta Kopp, and together with Team YVY, an androgynous persona was created. Rendered in extravagant over-exposure that dedramatizes conflicts, the sum of Crimer's divergent appearances playfully dismantles cliches conceptions of some...

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STUDIO STORIES - APRIL

STUDIO STORIES - APRIL

  This month for Studio Stories we portray a regular guest of our atelier. This time we invited Helene, 44, to stay a little longer and be part of our April photo shoot. The French stylist discovered YVY when she befriended Yvonne Reichmuth many years ago and wears the pieces with a typically French non-chalance.   When Helene arrived at our studio, we immediately noticed that most of her clothes are designer pieces from the last few decades. For example, these wide trousers by Vivienne Westwood and the white top by Dries Van Noten, which she combines with our red...

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INTIMACY – PAULA DALLA CORTE & ZION WALDER

INTIMACY – PAULA DALLA CORTE & ZION WALDER

  The «INTIMACY» chapter from our latest book FEELINGS is an intimate portrait of a pair of young lovers. Paula Dalla Corte is a promising young singer and her boyfriend Zion Walder models for global luxury brands. The couple partnered with YVY's creative director and founder, Yvonne Reichmuth, for a session of analog photography captured by Marvin Hugentobler on 16mm. Love has a funny way of shaping our perceptions of time and space, it redefines our ideas of infinity and affinity. When asked how long they have been together in an interview, 20-year-old Zion said, "it feels like forever."    ...

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STUDIO STORIES - MARCH

STUDIO STORIES - MARCH

  For March we invited Elion to be part of Studio Stories. We met the 23-year-old at YVY’s last photo shoot in Zurich. On the set he tells us that what he loves most about modelling is the fact that he can slip into different roles. Elion feels inspired by fashion and is constantly looking for different styles to implement in his looks. His typical outfit at the moment is a black turtle neck with a grey coat and a chino in black. While wearing the UNI Rings the model emphasises that he loves accessories because they spice up a...

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STUDIO STORIES - FEBRUARY

STUDIO STORIES - FEBRUARY

This month we invited Caterina to be part of Studio Stories. The architecture student sent us an application where she described herself as a down-to-earth fan who discovered her love for the fashion world through YVY. While wearing her UNI Rings Caterina tells us that during her teenage years, she was a self-proclaimed punk. “I’m not exaggerating when I say that YVY was the one brand that changed my mind and got me into fashion design”. She adds that she was never interested in fashion because she believed that a true feminist woman shouldn’t be interested in her appearance. However,...

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COURAGE BY PASCAL MÖHLMANN X YVY

COURAGE BY PASCAL MÖHLMANN X YVY

  The Zurich-based artist Pascal Möhlmann teamed up with YVY’s founder and creative director Yvonne Reichmuth to create hand-painted accessories around YVY’s last book theme «FEELINGS». «COURAGE» is the theme of the three art pieces co-created by Pascal and Yvonne and one of the chapters in the recently released book where the two artists discuss provocation and beauty in their work. The customized YVY classics – the «UNI Shoulder Piece», the «Moon Belt» and the «Asymmetric Handharness»; all handmade from vegetable tanned leather – became pieces of art through Möhl­mann's paintings. They depict fragments of body parts such as a screaming mouth,...

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