PHILOSOPHY
WHAT WE STAND FOR
Established in 2015 in the heart of Switzerland, YVY seamlessly merges European leathercraft with global acclaim. Our meticulously crafted pieces, made from the finest Italian leather, embody timeless elegance, blending traditional craftsmanship with contemporary style.From the beginning YVY has worked seasonless, with the aim of creating classics that are an investment for years and thanks to the carefully selected Italian leather only become more beautiful with age.YVY addresses the contemporary dilemma of ephemeral fashion trends with an elegant solution: garments that are not just timeless but transformative. In a world where wardrobe updates are constant, YVY crafts enduring leather essentials and modern clothing classics that embody sophistication and longevity. Our unique proposition centres around body accessories that instantly elevate any outfit, seamlessly blending sensuality with subtlety. Complementing these are a select range of classic clothing pieces— meticulously designed to serve as the perfect canvas for our leather artistry.YVY’s creations stand at the intersection of accessory, object, and clothing, blurring traditional boundaries to redefine personal adornment. With YVY, investing in a piece is more than a purchase; it's a declaration of empowerment and a nod to sustainable fashion practices. Each design, from its shape to its material, is carefully considered to add an edge, and make a statement. In essence, wearing an YVY piece is an act of self-expression, showcasing a commitment to enduring style, quality, and the art of transformation.Away from mass production toward skillfully developed pieces of art, YVY stands for selected materials and high quality throughout the entirety of manufacturing. Detailed tracery, lacing and delicate rivets, combined with carefully crafted cuts, melt into transcendental pieces of craftsmanship.The carefully curated, sophisticated clothing is designed to create the perfect backdrop for each of YVY’s leather accessories.
THE FOUNDER AND CREATIVE DIRECTOR
Yvonne Reichmuth is the founder and creative director of YVY AG, founded in 2015.Thanks to a clear aesthetic vision and distinctive products, Yvonne has established her company as a leading independent brand for innovative, handmade leather goods.YVY's leather pieces are regularly featured in the press (such as Vogue, W, Interview, NY Times, Elle, amongst others) and are worn by celebrities such as Madonna, Monica Bellucci, Billie Eilish, Ricky Martin, Kristen Stewart, Lady Gaga and many more.Throughout this journey both YVY and Yvonne, have been awarded with several prizes including the Swiss Design Awards, the Swiss Design Prize for Young Entrepreneurs, Accessory Designer of the Year by Premium's Berlin Young Talent Award, The Future of Fashion Award by Premiere Classe Paris, Top 100 in Switzerland by Women in Business, amongst others.In addition to her own brand, Yvonne was part of the creative team at Swiss luxury sports car brand Piëch Automotive, where she was involved in building the brand between 2019 and 2023 and also led the colour and trim division.In 2022, YVY has also entered the watch industry, thanks to an exclusive partnership with the renowned Swiss watchmaker Longines. The launch of the first patented designs of modular leather straps, inspired by the equestrian world and presented by ambassador Kate Winslet, made headlines around the world.©
RESPONSIBILITY
We closely observe our environment and have developed our own unconventional strategies to stand out and stay true to our values. Since our beginnings in 2015, each collection has been entitled and seasonless. Creating fewer collections but timeless classics allows us to invest time in refining the design, fit and quality of our products and fulfilling your custom orders. YVY stands for fair working conditions and an open and transparent production process. Out of compassion for all living creatures, we only use leather that is a byproduct of the food industry to ensure that no animal is killed for its skin. Most of our leather is vegetable tanned, a centuries-old artisan tradition based on the use of natural tannin extracts. This means that only natural oils and dyes are used, making it a safe process for workers and the environment. This lengthy process gives the leather a unique and natural look.We believe in leather as a natural material that has stood the test of time with its long-lasting quality, stunning look and feel. We constantly keep up to date with the latest developments and respect all attitudes, but so far we haven't found an alternative to leather that meets our standards for design, quality and sustainability. If you're still looking for a non-animal alternative, contact us and we'll be happy to show you what we can offer.We are happy to refresh or repair your YVY piece in our Atelier in Zurich to ensure the longest possible life.Still have questions? Contact us at info@yvy.ch or visit us in our Zurich Showroom by appointment – our team will personally guide you into the process of how and by whom your YVY piece is made.

