A year and a half ago, YVY was embarking on one of the most exciting projects since the birth of the brand – and now, we are excited to finally unveil our exciting collaboration with iconic Swiss watch brand Longines.
Both YVY and Longines have shared roots in the equestrian world, and these joint affinities have now led to a natural partnership of Swiss high-quality craftsmanship. Both brands have been creating timeless pieces over the years by producing sophisticated designs while preserving traditional crafts. YVY’s leather design expertise combined with Longines’ watchmaking experience results in a homage to elegance, tradition, and the equestrian world.
Under the leadership of Yvonne Reichmuth, YVY strives to constantly evolve, while staying true to its disruptive roots combined with traditional high-quality manufacturing. Embodying Swiss craftsmanship and a forward-thinking design and lifestyle, we are inspired by others that share the same values as us, and we believe in partnerships with meaning, purpose, and excitement for everyone involved, including you.
This is an exciting time for the watch industry, which finds itself in a period of growth where watches are not only functional devices that provide the time but are also vehicles of creativity and innovation as well as an expression of their wearer’s identity.
The watchmaking expertise of Longines, based in Saint-Imier, Switzerland since 1832, reflects a strong dedication to Tradition, Elegance, and Performance. Known for the elegance of its timepieces, Longines is a member of the Swatch Group – the World’s leading manufacturer – and the brand is present in over 150 countries.
Team YVY is beyond excited to show you the result of the collaboration we have been working on for the last 12 months. Follow us on Instagram and on our website for some sneak peeks and for the big launch on June 23rd in Paris – right in front of the Eiffel Tower and with some very special guests!
