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DESIGNER

YVY Designer Yvonne Reichmuth

Yvonne Reichmuth was born in Switzerland in 1986. After graduating in fashion design in Zurich in 2008, she started her career as a womenswear designer. Yvonne Reichmuth developed a strong passion for leather and studied in Florence to further her education in leather processing and take her leather knowledge to the next level.

Over the course of ten years, Yvonne Reichmuth gained additional experience as a fashion stylist for editorial and commercial shoots, designed costumes for films, and made numerous one-of-a-kind pieces.

As a guest speaker, she shares her experience at schools and organizations such as F+F, ZHdK and the Swiss Management Forum.

With the brand YVY, she has collaborated with renowned companies such as Swarovski or Piëch Automotive.

Since 2020, Yvonne has also been a permanent member of Piëch's creative team, where her responsibilities include color and trim.

Yvonne's designs have been worn by Billie Eilish, Cardi B, Taylor Swift, Kristen Stewart, Monica Bellucci, Kylie Jenner, Gwen Stefani, Janet Jackson and numerous other celebrities.
YVY's work has been featured in editorials such as Vogue, Interview, Love, ELLE, Harper's Bazaar, GQ, Paper, Novembre and L'Officiel.

Because of her exciting combination of traditional craftsmanship and avant-garde design mixed with bold entrepreneurial thinking, Yvonne has won the Swiss Textile Prize for Young Fashion Entrepreneurs, the Premium Young Talent Award and has been nominated for the Design Prize Switzerland several times. YVY has been invited to exhibitions and shows in Paris, Milan, Beijing, Berlin, Copenhagen and Dubai.
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