SHIBUI Launch Cocktail in Zurich

The new collection SHIBUI is now available!
We invite you to try on this new line of handmade, leather accessories and clothing at the Launch Apéro at Opia Concept Store in Zurich.
Meet us on February 22nd, starting 6pm. Gents Swiss-made drinks will keep you refreshed while you choose your favorite custom made leather piece!

If you can’t make it to the cocktail, book an appointment at our Zurich studio or
shop online for worldwide shipping!



YVY wins the Premium YOUNG DESIGNERS AWARD for best accessories brand!
Thanks for the invitation to Berlin fashion week where we will exhibit in January and July at Premium tradeshow and at the Galeries Lafayettes.

Meet us in January from the 16th to 18th where we will present the latest collection SHIBUI and release a special collaboration!


YVY presents ATELIER N.83

We are excited to present to you the home fragrance „Atelier N. 83“.
In collaboration with kukui, the Swiss expert for exquisite room perfumes, we developed this unique scent that will captivate and delight you.
Kukui brings the ambience of the YVY atelier to life. A space where creativity and inspiration become reality.
Suede leather, mysterious olibanum and rich, natural vetiver is balanced with a touch of sweet tonka and luxurious amber.
Presented in this unique bottle and elegant leather harness, the fragrance represents our mutual passion, transforming any space into a place of self expression.
Atelier N. 83 is available in our webshop and at Opia Concept Store Zurich.
Currently available in Europe only.


And the winner is…

We are proud and happy to have received the Design Prize Switzerland
in the category
“Swiss Textile Prize for Young Fashion and Textile Entrepreneurs”!

The statement from the international jury, which included inspiring people such as Vetements’ Demna Gvasalia:
“The Zurich fashion label YVY has carried off a tour de force. In just a few years and in absolutely exemplary style, the designer and entrepreneur Yvonne Reichmuth succeeded in creating a niche for herself and her brand on the highly competitive international fashion market, and populating it with attractive products. The winning formula here has been based on harmonious design, optimum product quality, professional marketing, astute product placement, a sufficiency of social media skills and contemporary distribution structures. YVY’s success story, which if nothing else represents an encouragement to the younger generation of designers, deserves admiration and recognition. The jury has chosen to honour this achievement by awarding YVY the Swiss Textiles Prize for Young Fashion and Textile Entrepreneurs.”


First Press for SHIBUI

VOGUE Germany kicks off the press for our new collection SHIBUI, with this wonderful images of Manuela Frei by photographer Flavio Leone and stylist Patrizia Scheidegger.
Thank you for the kind words about our SHIBUI fashion show to schön! magazine, NZZ, TagesAnzeiger, annabelle, A Shaded view on fashion and many more.


SHIBUI fashion film

Click on -> Details to watch the video to our new collection SHIBUI!
Lean back, hit fullscreen, turn up the volume and enjoy!
Shot by Karine & Oliver starring Jade @Scout, Hair Pablo Kümin, Make Up Nicola Nikita Fischer / Sophia Singh @Style Council Zürich
Special thanks to Kunstmuseum Basel


Design Prize Switzerland Nomination

We’re excited to announce the nomination for the Design Prize Switzreland in the category “Swiss Textiles Prize for Young Fashion and Design Entrepreneurs”.
YVY is one of two brands running for this award, keep your fingers crossed for us!
Comments of the nominators:
“Smart and well connected, Yvonne Reichmuth succeeded over just a few years in acquiring international standing for her brand YVY in a niche of the fashion market. Her popularity with the stylists of celebrities, and the attention her collections have attracted in leading international fashion magazines, are their own best argument. Her strategy of consistently relying on the best craftsmanship combined with superlative raw materials is finding a public. As products are made at her own workshop in Zurich, she can easily respond to the individual requirements of her customers.”
Read more here ->


SHIBUI Fashion Show

Kicking off with a fashion show, YVY’s new collection SHIBUI was presented in Zurich on September 4th. We opened the Mode Suisse Event with thirteen looks that were well received and written about by the attending press such as schön!, A shaded view on fashion, NZZ, annabelle and many more.



Taylor Swift wears YVY’s Star Handpieces and Snake Cuffs in her new record breaking music video for “Look What You Made Me Do”. We can’t get over her new look!
Director Joseph Khan, producer Jack Antonoff and stylist Joseph Cassell / The Residency Experience