Grewing up sewing with Bernina machines, we’re honored to collaborate with the Swiss quality brand for the new B 485 machine. Together we created a video and photo campaign to launch the new B485 worldwide, showing how incomparable versatile, precise, strong and easy to handle their latest invention is.


British Fashion Awards

Following the invitation of Nadja Swarovski, YVY designer Yvonne Reichmuth was among the guests of this year’s British Fashion Awards by the British Fashion Council. After a Welcome Dinner with guest Naomi Watts on Sunday, the Award Ceremony was held on Monday at the Royal Albert Hall. Representing Switzerland, actress and influencer Zoë Pastelle and designer Yvonne Reichmuth were dressed head-to-toe in YVY for both nights.

The global guest list included actress and Atelier Swarovski designer Penélope Cruz, Naomi Watts, Meghan Markle HRH Duchess of Sussex, Brooke Shields, Cindy Crawford, David and Victoria Beckham, Kendall Jenner, Jerry Hall, Jourdan Dunn, Kaia Gerber, Karen Elson, Kate Moss, Lana Del Rey, Mert & Marcus Rita Ora, Rosamund Pike and Uma Thurman.


Opening Cocktail at Plutschow Gallery

Last friday, we enjoyed an amazing Opening cocktail at the Plutschow gallery in the hear of Zurich. Thank you to our wonderful guests who visited our exhibition and pop up – we are still open until Sunday, December 9th.
Special thanks to Aarver Gin, Gents Tonic and to Hofer Wine for making sure nobody left thirsty and to Swarovski, Van Nutt, VXCO and Agir for turning our installation ideas into reality.


Plutschow Gallery Takeover

For ten days, we’re taking over the beautiful space of the Plutschow Gallery next to Bellevue, Zurich.
Come and discover the upcoming collection of YVY (the BRUT collection will be available for purchase for the first time) alongside the archive of unique pieces from Aline Ochoa and the photography art works by Tom Bauer.
Look through the one-of-a-kind items and find your own personal favorite to take home.

Where: Plutschow Gallery, Waldmannstrasse 6, 8001 Zurich, Switzerland

When: Opening cocktail on November 30th, 5pm to 10pm
Explore and shop daily from December 1st to 9th
Monday – Friday 10am – 6.30pm
Saturday – Sunday 11am – 5pm


DUBAI pop up and exhibition

Tomorrow, a big pop up will open in Dubai’s art district, at Alserkal Avenue and we’re excited to exhibit and sell selected pieces from all our collections. You will find a big variety of leather accessories alongside our clothing and home fragrance.

Open daily from 10am to 7pm (with late nights on the 12th and 14th until 9pm) from November 6th to 17th.

The nomadic fashion platform “Septieme Etage” brings the “Peaks & Dunes” exhibition pop up to Dubai. Curated by Katharina Sand, it activates fashion to encourage the exchange of ideas and design culture.


BRUT Campaign

We’re xcited to share the campaign of our new collection of handmade leather accessories and timeless clothing.

The collection “BRUT” starrs Lejla Hodzic and is shot by Sven Bänziger and directed by Adrian Schmid.

Watch the video and see all campaign images here ->


BRUT kickoff at mode suisse

We launched BRUT with a fashion show and video installation at mode suisse in Zurich.
Between Tamy Glauser opening and Toni Dreher closing the show, we surprised the audience with Anthony Thornburg all geared up, showing that YVY is not just for women!
Right after the show, the guests could take a closer look at the outfits worn by models in the showroom and get lost in our world by watching several screens simultaniously playing the campaign videos.


BRUT editorial in L’Officiel Switzerland

The day we launched the new BRUT collection with a fashion show at “mode suisse” in Zurich, L’Officiel Switzerland reveiled our collaboration with Swarovski with an editorial and fashion film. All pieces seen here are handmade in Zurich with crystals by Swarovski and the finest Italian vegetable tanned leather. The editorial was shot by Karine + Oliver and can be seen in the September print issue or online on L’


Janet Jackson gets honored wearing YVY

Janet Jackson is looking legendary in our Suede Eyelet Harness!
Last night, Janet was honored with the Rock Star Award at the ceremony as a “phenomenal woman in music”. On her Instagram, we can see a glowing Janet backstage before Ciara handed over the award at the “Black Girls Rock” event. Her look was created by stylist Aquiles Carmona.
It’s been a great year for her, not only is she staging a major comeback, she also wrote history with several prizes she has received.
With a highly-successful career that has spanned over four decades, Janet Jackson is certainly deserving of any award that comes her way and we’re excited to see her wearing YVY once again!
The Eyelet Harness is part of our SHIBUI collection and handmade in our studio in Zurich with Italian leather. Available in different colors and in all sizes – we’re happy to make a custom piece to your measurements!


Cardi B wears YVY in new music video

Last night, Rap Queen Cardi B dropped her new music video “RING” feat Kehlani and we’re excited she chose to wear the Legpieces from our SLEEK collection. This is the first look from the “Bodak” rapper since she gave birth to daughter Kulture on July 10.

Earlier in the year, the award winning singer was spotted wearing the Mesh Leather Kimono for her interview with Big Boy and showing off her baby bump while dancing to her hit “Drip”. We’re happy to see she chose to wear YVY again for her comeback!
Both looks were created by her stylist Kollin Carter and our showroom The Residency.



Interview Germany’s June issue takes you to Switzerland, with a photoshoot of Zurich-based Vetements and a wild “People of Interview” editorial showing the creatives that shape the city.
Thank you for featuring YVY designer Yvonne Reichmuth, wearing an YVY Belt and Beret, and DJ Metaphit wearing the Suede Eyelet Harness.

Production Studio Achermann, Photography Kira Bunse, Stylist Oriana Tundo, Location Zampano


CNN interview at the studio

CNN Money Switzerland visited the YVY Studio in Zurich and talked to designer Yvonne Reichmuth about her favorite celebrity moment, if Switzerland influences her work and how she deals with appreciation and rejection. The interview aired on April 6th and is now available to watch online here. ->