AVIAN – Dance Fashion Film

We are excited to present to you our latest fashionfilm:

‘Avian,’ a short film that takes us on a journey of artistic expression, developed from an intimate collaboration between designer Yvonne Reichmuth and director and choreographer Laura Kaehr. This dance of earth and air takes us on an intense journey as we witness the evolution of the dancers, growing from mythological creatures into bird like beings. The contrast between dark and light seen in the costumes and throughout the performance, parallels the transformation of the creatures. As the movements transpire and shift and as the women begin to embody their femininity, they become confident, sensual and empowered. Values of elegance and strength characterize both the brand YVY and the film and their celebration of women.

The Future of Fashion Program at Who’s Next / Premiere Classe in Paris

The coming together of Who’s Next, Premiere Classe and Not Just A Label for “The Future of Fashion Program” gives NJAL’s global community of design talent the opportunity to showcase in Europe’s biggest trade show. This invaluable opportunity is a stepping stone for emerging designers to grow internationally and showcase in Paris for up to three seasons. Out of a record-breaking 800 applications from NJAL designers worldwide, thirty have been selected and we are one of the lucky winners!

Come find us from the 4th – 7th of September at Première Classe in hall 1 at booth G131.

YVY x PKHC Headpiece in Forest magazine

The Woven Ponytail Headpiece from our YVY x PKHC collaboration is featured in the beautifully dark editorial “House of Correction” by Nicholas Hayward. Forest is magazine about the visual arts, focusing on the interplay of light and darkness, the pure and innocent, the darker side of lust and anything in between.

Rolls Royce “WRAITH Inspired by Fashion”

The Neckpiece of our SPIRIT collection adds confidence and strength to the new Rolls-Royce – Wraith campaign. Both Rolls Royce Motor Cars and the world of Haute Couture take the very finest materials and craft them into the most exquisite and desirable luxury good. This Wraith captures the allure of haute couture in the same way a designer is inspired by their muse and our Neckpiece embodies the strong contrasts and couture-inspired detailing that is desired by customer’s in both of these worlds.