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STORIES

STUDIO STORIES - FEBRUARY

STUDIO STORIES - FEBRUARY

This month we invited Caterina to be part of Studio Stories. The architecture student sent us an application where she described herself as a down-to-earth fan who discovered her love for the fashion world through YVY. While wearing her UNI Rings Caterina tells us that during her teenage years, she was a self-proclaimed punk. “I’m not exaggerating when I say that YVY was the one brand that changed my mind and got me into fashion design”. She adds that she was never interested in fashion because she believed that a true feminist woman shouldn’t be interested in her appearance. However,...

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COURAGE BY PASCAL MÖHLMANN X YVY

COURAGE BY PASCAL MÖHLMANN X YVY

  The Zurich-based artist Pascal Möhlmann teamed up with YVY’s founder and creative director Yvonne Reichmuth to create hand-painted accessories around YVY’s last book theme «FEELINGS». «COURAGE» is the theme of the three art pieces co-created by Pascal and Yvonne and one of the chapters in the recently released book where the two artists discuss provocation and beauty in their work. The customized YVY classics – the «UNI Shoulder Piece», the «Moon Belt» and the «Asymmetric Handharness»; all handmade from vegetable tanned leather – became pieces of art through Möhl­mann's paintings. They depict fragments of body parts such as a screaming mouth,...

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STUDIO STORIES - JANUARY

STUDIO STORIES - JANUARY

  For January, we invited Marina to visit our atelier. Her condition to be part of the Studio Stories was to start the newsletter with "I am the biggest YVY fan in the world" ­– and that's where we start. In fact, the trained beautician, owner of Beauty Check and co-founder of the Elixseri cosmetics line, has built up an extensive YVY collection over the past few years, ranging from our Everyday pieces like the UNI harness and Eileen choker to custom pieces from our Bespoke line. We were happy to see again some of our older pieces that we...

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STUDIO STORIES - DECEMBER

STUDIO STORIES - DECEMBER

Once a month we photograph our community in or around our studio in Zurich. For our December series, we asked Nura from Team YVY to be part of these studio stories. Nura is a graphic designer, loves to take pictures and has just started studying design."I love that different clothes have different effects – that it's like choosing who you want to be and how you want to feel in that moment." The young designer reveals that she fell in love with YVY when she first saw our book CORE, of which she admires the unique aesthetic, and that FIZ is supported with the...

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FEELINGS – GALLERY TAKEOVER

FEELINGS – GALLERY TAKEOVER

  FEELINGS – A BOOK AND AN EXHIBITION BY YVY The heart is a big dancing ground, full of foolish and fantastic things.   After a digital-only year, we were very pleased to invite our customers and press to dive into the world of YVY. At the event where we launched our second non-profit book (the first being CORE) we were able to welcome several hundred people over 10 days. At our vernissage we had an intimate performance by the artist Crimer featured in the book, and a presentation by Lelia Hunziker about FIZ - Advocacy and Support for Migrant...

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STUDIO STORIES - NOVEMBER

STUDIO STORIES - NOVEMBER

This month we invited the versatile Nilu to visit our atelier. Nilu is a 20-year-old graphic designer, model and in her spare time she makes music, as an expression of her feelings and experiences. Her fascination with leather comes from the strong expressive power of the material “it can be both soft and hard”, she tells us while she runs her fingers through the Snake Bustier. Nilu tells us that for her, clothing is an art form and a way to communicate and express herself. She adds that she uses clothing to reinvent herself and inspire others. The young creator...

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