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Longines X YVY - The Campaign

  Longines and YVY searched around the world for the place that best portrayed their partnership. After an extensive research, next to the studio in Paris, we selected the Bardenas...

 

Longines and YVY searched around the world for the place that best portrayed their partnership. After an extensive research, next to the studio in Paris, we selected the Bardenas Reales desert in Spain to film the campaign presented worldwide. The soils are made up of clay, chalk and sandstone, a reference to the three colours of the Longines X YVY timepieces.

Challenging the concept of time the three watches represent different parts of the day - the beginning of daylight with Soft Haze, the late afternoon with Deep Sun, and the dark night with Enigmatic Moon.

Both YVY and Longines have shared roots in the equestrian world, and these joint affinities have led to a natural choice of portraying three beautiful wild horses in our campaign.

The campaign was shot in March of 2022 by the talented David Black.

 

 

SOFT HAZE

The beige soft nappa strap is embellished with delicate stitches, matching the opaline dial with its applied hour markers numerals.

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DEEP SUN

Deep Sun is the name chosen to represent our traditional-rich cognac brown timepiece. The leather strap captivates with the crease along the edges, typical for saddlery. The watch is adorned and reinforced with metal details that match the silver “flinqué” dial decorated with painted Roman numerals. This is a particularly special model as it is the only one to have a second version with inlaid diamonds.

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ENIGMATIC MOON

Yvonne Reichmuth took the emblematic Longines DolceVita line on a genderless journey adding an edge to the elegance of the timepiece. The statement black leather strap combined with delicate rivets, matches the polished lacquered dial of the same numerals.

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Discover the campaign video below

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