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 gallery takeover

The heart is a big dancing ground, full of foolish and fantastic things.
After a digital-only year, we were very pleased to invite our customers and press to dive into the world of YVY.
At the event where we launched our second non-profit book (the first being CORE), we were able to welcome several hundred people over 10 days.
At our vernissage, we had an intimate performance by the artist Crimer featured in the book, and a presentation by Lelia Hunziker about FIZ - Advocacy and Support for Migrant Women and Victims of Trafficking, the institution to which the proceeds will be donated.

For those who were not able to join us in person, you can order the book here and see more impressions on our Instagram account.




After YVY's first book "CORE" we have dedicated this year even more extensively to this form of expression and are excited to now publish our new book "FEELINGS".

To approach this topic on different levels, we asked friends and artists we admire to interpret with us feelings of their choice in each chapter.

We are proud to collaborate with both established and emerging names for this charitable project. 



1_ Ecstasy is captured in Cyrill Matter’s photography with surreal nudes.

The sought-after fashion and art photographer captures the desire to detach ourselves from the banal everyday and dive into another sphere.

2_How emotions feel in the body is described by author Michèle Roten in her honest writing style.

3_An intimate portrait of a pair of young lovers, singer Paula Dalla Corte and model Zion Walder, captured in analog and on 16mm by Marvin Hugentobler.

4_Courage is the theme of the three art pieces co-created by painter Pascal Möhlmann and YVY. In keeping with the artist's energetic brushstrokes,  Pascal and Yvonne discuss provocation and beauty in their work.

5_YVY brings like-minded people together - a family portrait of Team YVY.

6_ The musician CRIMER appears holy and devilish at the same time in Binta Kopp’s photography, with stimulating lyrics to question the handling of outer and inner conflicts.

7_With Priscilla Cheseaux, the Swiss model who is currently taking the fashion world by storm, we dare to look into the future in a photo series collaborated with the new label Apparel Research Studios – with whom we also co-designed a virtual reality headpiece.


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