Congrats to singer Camila Cabello who won “Best Pop Artist” at the MTV EMA this weekend! In this editorial for Flaunt magazine, the cuban artist wears YVY’s Minimalist Choker and SLEEK Waist belt.
Last night, singer and songwriter Julia Michaels showed off the Eyelet Top at the MTV EMAs.
The successful songwriter and singer chose to wear the Top from our new collection SHIBUI in taupe leather for her red carpet look.
We are proud and happy to have received the Design Prize Switzerland
in the category
“Swiss Textile Prize for Young Fashion and Textile Entrepreneurs”!
The statement from the international jury, which included inspiring people such as Vetements’ Demna Gvasalia:
“The Zurich fashion label YVY has carried off a tour de force. In just a few years and in absolutely exemplary style, the designer and entrepreneur Yvonne Reichmuth succeeded in creating a niche for herself and her brand on the highly competitive international fashion market, and populating it with attractive products. The winning formula here has been based on harmonious design, optimum product quality, professional marketing, astute product placement, a sufficiency of social media skills and contemporary distribution structures. YVY’s success story, which if nothing else represents an encouragement to the younger generation of designers, deserves admiration and recognition. The jury has chosen to honour this achievement by awarding YVY the Swiss Textiles Prize for Young Fashion and Textile Entrepreneurs.”
Style magazine gives an insight into YVY’s studio house in the heart of Zurich. We love their GOT-inspired intro to “the mother of leather”, read the full 4-page interview in their November issue!
Latin superstar Shakira is back and wears YVY’s Star Handpieces in her new music video “Perro Fiel”!
VOGUE Germany kicks off the press for our new collection SHIBUI, with this wonderful images of Manuela Frei by photographer Flavio Leone and stylist Patrizia Scheidegger.
Thank you for the kind words about our SHIBUI fashion show to schön! magazine, NZZ, TagesAnzeiger, annabelle, A Shaded view on fashion and many more.
Click on -> Details to watch the video to our new collection SHIBUI!
Lean back, hit fullscreen, turn up the volume and enjoy!
Shot by Karine & Oliver starring Jade @Scout, Hair Pablo Kümin, Make Up Nicola Nikita Fischer / Sophia Singh @Style Council Zürich
Special thanks to Kunstmuseum Basel
We’re excited to announce the nomination for the Design Prize Switzreland in the category “Swiss Textiles Prize for Young Fashion and Design Entrepreneurs”.
YVY is one of two brands running for this award, keep your fingers crossed for us!
Comments of the nominators:
“Smart and well connected, Yvonne Reichmuth succeeded over just a few years in acquiring international standing for her brand YVY in a niche of the fashion market. Her popularity with the stylists of celebrities, and the attention her collections have attracted in leading international fashion magazines, are their own best argument. Her strategy of consistently relying on the best craftsmanship combined with superlative raw materials is finding a public. As products are made at her own workshop in Zurich, she can easily respond to the individual requirements of her customers.”
Read more here ->
Kicking off with a fashion show, YVY’s new collection SHIBUI was presented in Zurich on September 4th. We opened the Mode Suisse Event with thirteen looks that were well received and written about by the attending press such as schön!, A shaded view on fashion, NZZ, annabelle and many more.