BRUT kickoff at mode suisse

We launched BRUT with a fashion show and video installation at mode suisse in Zurich.
Between Tamy Glauser opening and Toni Dreher closing the show, we surprised the audience with Anthony Thornburg all geared up, showing that YVY is not just for women!
Right after the show, the guests could take a closer look at the outfits worn by models in the showroom and get lost in our world by watching several screens simultaniously playing the campaign videos.

BRUT editorial in L’Officiel Switzerland

The day we launched the new BRUT collection with a fashion show at “mode suisse” in Zurich, L’Officiel Switzerland reveiled our collaboration with Swarovski with an editorial and fashion film. All pieces seen here are handmade in Zurich with crystals by Swarovski and the finest Italian vegetable tanned leather. The editorial was shot by Karine + Oliver and can be seen in the September print issue or online on L’

Janet Jackson gets honored wearing YVY

Janet Jackson is looking legendary in our Suede Eyelet Harness!
Last night, Janet was honored with the Rock Star Award at the ceremony as a “phenomenal woman in music”. On her Instagram, we can see a glowing Janet backstage before Ciara handed over the award at the “Black Girls Rock” event. Her look was created by stylist Aquiles Carmona.
It’s been a great year for her, not only is she staging a major comeback, she also wrote history with several prizes she has received.
With a highly-successful career that has spanned over four decades, Janet Jackson is certainly deserving of any award that comes her way and we’re excited to see her wearing YVY once again!
The Eyelet Harness is part of our SHIBUI collection and handmade in our studio in Zurich with Italian leather. Available in different colors and in all sizes – we’re happy to make a custom piece to your measurements!

Cardi B wears YVY in new music video

Last night, Rap Queen Cardi B dropped her new music video “RING” feat Kehlani and we’re excited she chose to wear the Legpieces from our SLEEK collection. This is the first look from the “Bodak” rapper since she gave birth to daughter Kulture on July 10.

Earlier in the year, the award winning singer was spotted wearing the Mesh Leather Kimono for her interview with Big Boy and showing off her baby bump while dancing to her hit “Drip”. We’re happy to see she chose to wear YVY again for her comeback!
Both looks were created by her stylist Kollin Carter and our showroom The Residency.

Galeries Lafayette in Berlin

If you’re in Berlin for fashion week, make sure to check out the shop windows of the renowned Galeries Lafayette which will show our SHIBUI collection. Exhibited are the winners of the Premium Young Talent award which YVY received in the catogroy “Accessories”.


Iggy Azalea is back, and just dropped her new single and music video – KREAM ft. Tyga.
We spotted our Snake Harness when the rapper announced her new EP and single this weekend on her and Tyga’s instagram profile.
Bathed in pink and purple lights, Iggy seduces in the white leather harness from our SLEEK collection.
Watch the video here ->


Interview Germany’s June issue takes you to Switzerland, with a photoshoot of Zurich-based Vetements and a wild “People of Interview” editorial showing the creatives that shape the city.
Thank you for featuring YVY designer Yvonne Reichmuth, wearing an YVY Belt and Beret, and DJ Metaphit wearing the Suede Eyelet Harness.

Production Studio Achermann, Photography Kira Bunse, Stylist Oriana Tundo, Location Zampano