LOOQ – New stockist

We are excited to have LOOQ as one of our new stockist! You will find a selection of the SPIRIT and the 1001 collection in their boutique, located in the heart of Zurich, at Schweizergasse 10 (between mainstation – Löwenplatz – Bahnhofstrasse).

LOOQ is known for their avantgarde selection of brands, including Yohji Yamamoto, Demoo Parkchoonmo and Anne West.

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Kylie Jenner spotted in YVY s leather Fringe Belt

Kylie Jenner was spotted wearing YVY s leather fringe skirt on her datenight with boyfriend Tyga in West Hollywood.
Kylie Jenner was spotted wearing YVY s leather fringe skirt on her datenight with boyfriend Tyga in West Hollywood.

Shorty after her appearance the media covered the Kardashian’s daring statement accessory, from People, InStyle, MTV, Cosmopolitan, Perez Hilton to mirror and dailymail. ELLE US tweeted “”Kylie Jenner wore the most fascinating belt we’ve ever seen” and wrote about YVY here. As well Glamour magazine is “all about super detailed and especially long fringe-y kind belts such as Kylie’s from YVY” in their article.

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Nominated for Design Prize Switzerland

We’re excited to announce that YVY’s SPIRIT collection is nominated for the Design Prize Switzerland 2015/2016.
This competition, which takes place every two years, aims to enhance the significance of Swiss design. It awards prizes for outstanding achievements in all design disciplines relevant to the industry.
With new categories, 450 entries have been submitted, out of which 42 have now been nominated.
YVY is one of three designers nominated in the category “FASHION”.

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AVIAN – Dance Fashion Film

We are excited to present to you our latest fashionfilm:

‘Avian,’ a short film that takes us on a journey of artistic expression, developed from an intimate collaboration between designer Yvonne Reichmuth and director and choreographer Laura Kaehr. This dance of earth and air takes us on an intense journey as we witness the evolution of the dancers, growing from mythological creatures into bird like beings. The contrast between dark and light seen in the costumes and throughout the performance, parallels the transformation of the creatures. As the movements transpire and shift and as the women begin to embody their femininity, they become confident, sensual and empowered. Values of elegance and strength characterize both the brand YVY and the film and their celebration of women.

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The Future of Fashion Program at Who’s Next / Premiere Classe in Paris

The coming together of Who’s Next, Premiere Classe and Not Just A Label for “The Future of Fashion Program” gives NJAL’s global community of design talent the opportunity to showcase in Europe’s biggest trade show. This invaluable opportunity is a stepping stone for emerging designers to grow internationally and showcase in Paris for up to three seasons. Out of a record-breaking 800 applications from NJAL designers worldwide, thirty have been selected and we are one of the lucky winners!

Come find us from the 4th – 7th of September at Première Classe in hall 1 at booth G131.

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