Congrats to singer Camila Cabello who won “Best Pop Artist” at the MTV EMA this weekend! In this editorial for Flaunt magazine, the cuban artist wears YVY’s Minimalist Choker and SLEEK Waist belt.Details
We are proud and happy to have received the Design Prize Switzerland
in the category
“Swiss Textile Prize for Young Fashion and Textile Entrepreneurs”!
The statement from the international jury, which included inspiring people such as Vetements’ Demna Gvasalia:
“The Zurich fashion label YVY has carried off a tour de force. In just a few years and in absolutely exemplary style, the designer and entrepreneur Yvonne Reichmuth succeeded in creating a niche for herself and her brand on the highly competitive international fashion market, and populating it with attractive products. The winning formula here has been based on harmonious design, optimum product quality, professional marketing, astute product placement, a sufficiency of social media skills and contemporary distribution structures. YVY’s success story, which if nothing else represents an encouragement to the younger generation of designers, deserves admiration and recognition. The jury has chosen to honour this achievement by awarding YVY the Swiss Textiles Prize for Young Fashion and Textile Entrepreneurs.”
VOGUE Germany kicks off the press for our new collection SHIBUI, with this wonderful images of Manuela Frei by photographer Flavio Leone and stylist Patrizia Scheidegger.
Thank you for the kind words about our SHIBUI fashion show to schön! magazine, NZZ, TagesAnzeiger, annabelle, A Shaded view on fashion and many more.
Click on -> Details to watch the video to our new collection SHIBUI!
Lean back, hit fullscreen, turn up the volume and enjoy!
Shot by Karine & Oliver starring Jade @Scout, Hair Pablo Kümin, Make Up Nicola Nikita Fischer / Sophia Singh @Style Council Zürich
Special thanks to Kunstmuseum Basel
We’re excited to announce the nomination for the Design Prize Switzreland in the category “Swiss Textiles Prize for Young Fashion and Design Entrepreneurs”.
YVY is one of two brands running for this award, keep your fingers crossed for us!
Comments of the nominators:
“Smart and well connected, Yvonne Reichmuth succeeded over just a few years in acquiring international standing for her brand YVY in a niche of the fashion market. Her popularity with the stylists of celebrities, and the attention her collections have attracted in leading international fashion magazines, are their own best argument. Her strategy of consistently relying on the best craftsmanship combined with superlative raw materials is finding a public. As products are made at her own workshop in Zurich, she can easily respond to the individual requirements of her customers.”
Read more here ->
Kicking off with a fashion show, YVY’s new collection SHIBUI was presented in Zurich on September 4th. We opened the Mode Suisse Event with thirteen looks that were well received and written about by the attending press such as schön!, A shaded view on fashion, NZZ, annabelle and many more.Details
Last week I, Yvonne, had the honor to introduce YVY to 200 leaders at this year’s Swiss Management Association Forum.
What an experience to speak alongside people I’ve admired for a long time (such as Jean-Claude Biver or Stephan Klapproth) and to meet, chat and dine with such inspiring and impressive entrepreneurs.
VICE editor Vanessa Sadecky visited our studio in Zurich and talked to Yvonne about leather, love and prosecco. The result is an entertaining and informative article about the swiss fashion industry and how we see it. Get the print magazine or read it online here ->Details
The amazing dancer and actress (The Mummy and Atomic Blonde), Sofia Boutella, wears our Rivet Choker in the seventh issue of Iris Covet Book! She was shot at Chateau Marmont in West Hollywood by renowned photographer Ellen von Unwerth and styled by Deborah Afshani / The Residency.Details
B. Åkerlund, renowned stylist and The Residency showroom curator, dressed model/TSS survivor Lauren Wasser in YVY’s SLEEK Handpiece and Leather Dress for the coverstory of Glassbook magazine. Photographed by Jordan MillingtonDetails