First Press for SHIBUI

VOGUE Germany kicks off the press for our new collection SHIBUI, with this wonderful images of Manuela Frei by photographer Flavio Leone and stylist Patrizia Scheidegger.
Thank you for the kind words about our SHIBUI fashion show to schön! magazine, NZZ, TagesAnzeiger, annabelle, A Shaded view on fashion and many more.

SHIBUI fashion film

Click on -> Details to watch the video to our new collection SHIBUI!
Lean back, hit fullscreen, turn up the volume and enjoy!
Shot by Karine & Oliver starring Jade @Scout, Hair Pablo Kümin, Make Up Nicola Nikita Fischer / Sophia Singh @Style Council Zürich
Special thanks to Kunstmuseum Basel

Design Prize Switzerland Nomination

We’re excited to announce the nomination for the Design Prize Switzreland in the category “Swiss Textiles Prize for Young Fashion and Design Entrepreneurs”.
YVY is one of two brands running for this award, keep your fingers crossed for us!
Comments of the nominators:
“Smart and well connected, Yvonne Reichmuth succeeded over just a few years in acquiring international standing for her brand YVY in a niche of the fashion market. Her popularity with the stylists of celebrities, and the attention her collections have attracted in leading international fashion magazines, are their own best argument. Her strategy of consistently relying on the best craftsmanship combined with superlative raw materials is finding a public. As products are made at her own workshop in Zurich, she can easily respond to the individual requirements of her customers.”
Read more here ->

SHIBUI Fashion Show

Kicking off with a fashion show, YVY’s new collection SHIBUI was presented in Zurich on September 4th. We opened the Mode Suisse Event with thirteen looks that were well received and written about by the attending press such as schön!, A shaded view on fashion, NZZ, annabelle and many more.

Swiss Management Association Forum

Last week I, Yvonne, had the honor to introduce YVY to 200 leaders at this year’s Swiss Management Association Forum.
What an experience to speak alongside people I’ve admired for a long time (such as Jean-Claude Biver or Stephan Klapproth) and to meet, chat and dine with such inspiring and impressive entrepreneurs.


Taylor Swift wears YVY’s Star Handpieces and Snake Cuffs in her new record breaking music video for “Look What You Made Me Do”. We can’t get over her new look!
Director Joseph Khan, producer Jack Antonoff and stylist Joseph Cassell / The Residency Experience

Interview for VICE magazine

VICE editor Vanessa Sadecky visited our studio in Zurich and talked to Yvonne about leather, love and prosecco. The result is an entertaining and informative article about the swiss fashion industry and how we see it. Get the print magazine or read it online here ->


Nylon’s recent music issue features singer Hana Truly wearing YVY’s Mesh Visor along with an interview by her friend Grimes! Photographer Charlotte Rutherford and stylist Krissie Torgerson / The Residency.