Cardi B wears YVY in new music video

Last night, Rap Queen Cardi B dropped her new music video “RING” feat Kehlani and we’re excited she chose to wear the Legpieces from our SLEEK collection. This is the first look from the “Bodak” rapper since she gave birth to daughter Kulture on July 10.

Earlier in the year, the award winning singer was spotted wearing the Mesh Leather Kimono for her interview with Big Boy and showing off her baby bump while dancing to her hit “Drip”. We’re happy to see she chose to wear YVY again for her comeback!
Both looks were created by her stylist Kollin Carter and our showroom The Residency.

Galeries Lafayette in Berlin

If you’re in Berlin for fashion week, make sure to check out the shop windows of the renowned Galeries Lafayette which will show our SHIBUI collection. Exhibited are the winners of the Premium Young Talent award which YVY received in the catogroy “Accessories”.

IGGY AZALEA FT. TYGA DROP “KREAM” MUSIC VIDEO

Iggy Azalea is back, and just dropped her new single and music video – KREAM ft. Tyga.
We spotted our Snake Harness when the rapper announced her new EP and single this weekend on her and Tyga’s instagram profile.
Bathed in pink and purple lights, Iggy seduces in the white leather harness from our SLEEK collection.
Watch the video here ->

People of INTERVIEW

Interview Germany’s June issue takes you to Switzerland, with a photoshoot of Zurich-based Vetements and a wild “People of Interview” editorial showing the creatives that shape the city.
Thank you for featuring YVY designer Yvonne Reichmuth, wearing an YVY Belt and Beret, and DJ Metaphit wearing the Suede Eyelet Harness.

Production Studio Achermann, Photography Kira Bunse, Stylist Oriana Tundo, Location Zampano

CNN interview at the studio

CNN Money Switzerland visited the YVY Studio in Zurich and talked to designer Yvonne Reichmuth about her favorite celebrity moment, if Switzerland influences her work and how she deals with appreciation and rejection. The interview aired on April 6th and is now available to watch online here. ->